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~subject:"Niederlande"
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A model for the effects of psy...
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Niederlande
Theory
68
Theorie
67
Marketing
44
Consumer behaviour
41
Konsumentenverhalten
41
Marktforschung
35
Market research
34
Advertising effects
18
Estimation theory
18
Schätztheorie
18
Werbewirkung
18
Werbung
14
Advertising
13
Conjoint analysis
13
Conjoint-Analyse
13
Marketing management
13
Marketingmanagement
13
Bayesian inference
12
Brand management
12
Markenführung
12
Netherlands
12
Bayes-Statistik
11
Experiment
11
Markenartikel
10
Marketing theory
10
Marketingtheorie
10
Brand
9
Internet marketing
9
Online-Marketing
9
Sales promotion
9
Verkaufsförderung
9
Beziehungsmarketing
8
Entscheidung
8
Marktsegmentierung
8
Perception
8
Relationship marketing
8
Wahrnehmung
8
Arzneimittel
7
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7
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2
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English
11
Dutch
1
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Leeflang, Peter
7
Wedel, Michel
6
Bijmolt, Tammo H. A.
4
Wittink, Dick R.
3
Boter, Jaap
2
Heerde, H. J. van
2
Rouwendal, Jan
2
Verhoef, Peter C.
2
Bult, Jan R.
1
Böckenholt, U.
1
DeSarbo, Wayne
1
Duijn, Jacob J. van
1
Klapper, Daniel
1
Krijnen, Wim
1
Leeflang, Peter S. H.
1
Vriens, Marco
1
Zenetti, German
1
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Fundamentals of marketing research ; Vol. 6
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Economisch statistische berichten : ESB
1
European research : marketing, opinion, advertising
1
International journal of electronic commerce : IJEC
1
Journal of cultural economics
1
Journal of marketing
1
MSI reports : working paper series
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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ECONIS (ZBW)
13
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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
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2
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
3
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
Saved in:
4
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
5
The use of regional data in marketing models : the demand for beer in the Netherlands
Leeflang, Peter S. H.
;
Duijn, Jacob J. van
- In:
European research : marketing, opinion, advertising
10
(
1982
)
1
Persistent link: https://www.econbiz.de/10002236626
Saved in:
6
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
7
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
8
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
9
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
10
Marktsegmentatie achterhaald?
Wedel, Michel
;
Böckenholt, U.
- In:
Economisch statistische berichten : ESB
85
(
2000
),
pp. 1044-1046
Persistent link: https://www.econbiz.de/10001537527
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