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Consumer evaluations of brand extensions : an integration of previous research
Nijssen, E. J.; Hartman, Diana - 1994
Persistent link: https://www.econbiz.de/10000885255
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De succesfactoren en het presteren van focusstrategiee͏̈n : een onderzoek in de Nederlandse elektronika markt
Nijssen, E. J.; Moor, Freek; Dijken, Koos A. van - 1994
Persistent link: https://www.econbiz.de/10000885257
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Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.; Vliet, Cees H. van - 1996
Persistent link: https://www.econbiz.de/10000952465
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Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 16 (2008) 3, pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
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Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships
Nijssen, E. J.; Herk, Hester van - In: Journal of international marketing 17 (2009) 1, pp. 91-115
Persistent link: https://www.econbiz.de/10003859527
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Customer orientation and future market focus in NSD
Hillebrand, Bas; Kemp, Ron; Nijssen, E. J. - In: Journal of service management 22 (2011) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10009010794
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First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip; Lentz, Patrick; Nijssen, E. J. - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
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Branding fresh food products : exploratory empirical evidence from the Netherlands
Nijssen, E. J. - In: European review of agricultural economics : ERAE 25 (1998) 2, pp. 228-242
Persistent link: https://www.econbiz.de/10001243925
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Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 19 (2011) 3, pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
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Beyond the water cooler : using socialization to understand use and impact of networking services on collaboration in a business incubator
Nijssen, E. J.; Borgh, Michel van der - In: R & D management 47 (2017) 3, pp. 443-457
Persistent link: https://www.econbiz.de/10011694905