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Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
Silva, Leonilde Conceição da; Mainardes, Emerson Wagner; … - In: International review on public and non-profit marketing 17 (2020) 3, pp. 353-373
Persistent link: https://www.econbiz.de/10012292924
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Elements that compose the non-profit BRAND orientation in an emerging country
Sepulcri, Lara Mendes Christ Bonella; Mainardes, … - In: International review on public and non-profit marketing 20 (2023) 1, pp. 85-123
Persistent link: https://www.econbiz.de/10014252122
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Antecedents of the faithful's loyalty
Pereira, Lisiane Costa; Mainardes, Emerson Wagner; … - In: International review on public and non-profit marketing 20 (2023) 2, pp. 289-318
Persistent link: https://www.econbiz.de/10014383309