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Besonderheiten und Managementimplikationen der Kundenintegration in Nonprofit-Organisationen
Helmig, Bernd; Boenigk, Silke; Thaler, Julia - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 471-492). 2009
Persistent link: https://www.econbiz.de/10003808738
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Eine explorative Studie zu Wertschöpfungskonfigurationen in Nonprofit-Organisationen
Helmig, Bernd; Boenigk, Silke; Spraul, Katharina - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 61 (2009) 1, pp. 94-114
Persistent link: https://www.econbiz.de/10003808876
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Management von Nonprofit-Beziehungen : ein Service Value Chain-orientierter Ansatz
Boenigk, Silke; Helmig, Bernd - In: Management von Kundenbeziehungen : Perspektiven - …, (pp. 229-249). 2010
Persistent link: https://www.econbiz.de/10003934318
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Different or equal treatment? : donor priority strategy and fundraising performance assessed by a propensity score matching study
Scherhag, Christian; Boenigk, Silke - In: Nonprofit management & leadership 23 (2012/13) 4, pp. 443-472
Persistent link: https://www.econbiz.de/10009767199
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Effects of donor priority strategy on relationship fundraising outcomes
Boenigk, Silke; Scherhag, Christian - In: Nonprofit management & leadership 24 (2013/14) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10010354076
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Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke; Helmig, Bernd - In: Journal of service research : JSR 16 (2013) 4, pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
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The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter; Boenigk, Silke; Möhlmann, Mareike - In: Journal of nonprofit & public sector marketing 27 (2015) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
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Donor upgrading strategies : deepening nonprofit organizations relationships with donors
Scherhag, Christian; Boenigk, Silke; Soliman, Meikel - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 593-613). 2020
Persistent link: https://www.econbiz.de/10012224652
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Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M. - 2020
Persistent link: https://www.econbiz.de/10012310817
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The nonprofit starvation cycle : empirical evidence from a German context
Schubert, Peter; Boenigk, Silke - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 467-491
Persistent link: https://www.econbiz.de/10012006707