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International journal of nonprofit and voluntary sector marketing
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Arts marketing : an international journal ; AM
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The Routledge companion to nonprofit marketing
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ECONIS (ZBW)
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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2
Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 301-304
Persistent link: https://www.econbiz.de/10008736607
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3
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
Saved in:
4
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
Saved in:
5
Implications of government funding and support for marketing programmes of nonprofit performing-arts organizations
Ford, John B.
;
Kirchner, Theresa A.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 227-240)
.
2008
Persistent link: https://www.econbiz.de/10003592635
Saved in:
6
Internal competition in a nonprofit museum context : develoment of a scale
Mottner, Sandras
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10003727834
Saved in:
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