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Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy - In: Journal of marketing 82 (2018) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
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To ask or not to ask : enhancing donations to nonprofits by soliciting opinions upfront, rather than donations
Pittarello, Andrea; Kogut, Tehila - In: Journal of business and psychology 37 (2022) 4, pp. 759-773
Persistent link: https://www.econbiz.de/10013268247
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Recognition and cross-cultural communications as motivators for charitable giving : a field experiment
Mason, Dyana P. - In: Nonprofit and voluntary sector quarterly 45 (2016) 1, pp. 192-204
Persistent link: https://www.econbiz.de/10011452026
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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen; Sargeant, Adrian; Carpenter, Kathryn - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 5, pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
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An exploratory study of nonprofit organisations' use of the internet for communications and fundraising
Shin, Namchul; Chen, Qian - In: International journal of technology, policy and … 16 (2016) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10011607543
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Do donors care about results? : an analysis of nonprofit arts and cultural organizations
Charles, Cleopatra; Kim, Mirae - In: Public performance & management review 39 (2016) 4, pp. 864-884
Persistent link: https://www.econbiz.de/10011535590
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Local civil-mindedness on the Internet as the basis for fundraising segmentation : sociological, marketing determinants and the empirical analysis
Alfirević, Nikša; Pavičić, Jurica; Dorotić, Matilda; … - In: Economic research 28 (2015) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10012220618
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The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.; Masser, Barbara M.; Louis, … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
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Nonprofit fundraising with virtual reality
Yoo, Seung-Chul; Drumwright, Minette E. - In: Nonprofit management & leadership 29 (2018) 1, pp. 11-27
Persistent link: https://www.econbiz.de/10011969424
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Factors influencing college students' choice of a charity sport event
Won, Doyeon; Park, Meungguk; Lee, Young-Joo - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010406127