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Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley - In: International journal of market research 64 (2022) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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What drives a donor? : a machine learning-based approach for predicting responses of nonprofit direct marketing campaigns
Cacciarelli, Davide; Boresta, Marco - In: Journal of philanthropy and marketing 27 (2022) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10013272113
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Do tax credits increase charitable giving? : evidence from Arizona and Iowa
Teles, Daniel - 2016
Persistent link: https://www.econbiz.de/10011523562
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How contruals of money versus time impact consumer charitable giving
MacDonnell, Rhiannon; White, Katherine - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10011553127
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Happily ever after : the effect of identity-consistency on product satiation
Chugani, Sunaina K.; Irwin, Julie Richt; Redden, Joseph P. - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 564-577
Persistent link: https://www.econbiz.de/10011553129
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Advocacy, charity and struggles for global justice in Canada
Cameron, John; Kwiecien, Olivia - In: Canadian journal of development studies 40 (2019) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10012176205
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Do the ends justify the means? : the relative focus on overhead versus outcomes in charitable fundraising
Newman, George E.; Shniderman, Adam; Cain, Daylian M.; … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10012005679
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Charity and social business : two ways to the same goals
Wirtz, Michael - In: International journal of social entrepreneurship and … 4 (2016) 3, pp. 210-222
Persistent link: https://www.econbiz.de/10011722049
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Modeling the effect of multidimensional trust on individual monetary donations to charitable organizations
Alhidari, Ibrahim S.; Veludo-de-Oliveira, Tania Modesto; … - In: Nonprofit and voluntary sector quarterly 47 (2018) 3, pp. 623-644
Persistent link: https://www.econbiz.de/10011879402