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~subject:"Nordamerika"
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Nordamerika
Relationship marketing
12
Beziehungsmarketing
7
Advertising effects
4
Corporate Social Responsibility
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Kundenmanagement
4
Rauchen
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Bhatnagar, Namita
2
Samu, Sridhar
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International journal of nonprofit and voluntary sector marketing
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
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The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar
;
Bhatnagar, Namita
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
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The impact of smokers' group-membership and activist gender on tolerance for smoking, receptiveness and perceived susceptibility to anti-smoking messages, and likelihood of anti-sm...
Bhatnagar, Namita
;
Samu, Sridhar
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
2
,
pp. 113-138
Persistent link: https://www.econbiz.de/10003856315
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