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Lyndem, Preeti Krishnan
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European journal of marketing : EJM
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International journal of nonprofit and voluntary sector marketing
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Journal of nonprofit & public sector marketing
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The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar
;
Bhatnagar, Namita
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
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The impact of smokers' group-membership and activist gender on tolerance for smoking, receptiveness and perceived susceptibility to anti-smoking messages, and likelihood of anti-sm...
Bhatnagar, Namita
;
Samu, Sridhar
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
2
,
pp. 113-138
Persistent link: https://www.econbiz.de/10003856315
Saved in:
3
Impact of brand-building activities and retailer-based brand equity on retailer brand communities
Samu, Sridhar
;
Lyndem, Preeti Krishnan
;
Litz, Reginald A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1581-1607
Persistent link: https://www.econbiz.de/10009707875
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