Ottar Olsen, Svein; Prebensen, Nina; Larsen, Thomas A. - In: European Journal of Marketing 43 (2009) 5/6, pp. 762-783
Purpose – The purpose of this paper is to explore the use of ambivalence in benefit‐based segmentation of convenience food in Norway. Design/methodology/approach – Building on the attitude‐ambivalence literature and research about food convenience, a hierarchic cluster analysis is...