Differences and similarities between impulse buying and variety seeking : a personality-based perspective
Year of publication: |
January 2016
|
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Authors: | Olsen, Svein O. ; Tudoran, Ana Alina ; Honkanen, Pirjo ; Verplanken, Bas |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 1, p. 36-47
|
Subject: | Kaufentscheidung | Purchase decision | Persönlichkeitsmerkmal | Personality trait | Norwegen | Norway |
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