Koo, L.C.; Koo, Hannah; Luk, Lewis - In: International Journal of Managerial and Financial Accounting 1 (2008) 2, pp. 127-146
This paper introduces a holistic approach to strategic formulation as practiced by a large consumer product manufacturer in China. This approach combines the application of a few powerful strategic tools to reap synergetic benefits. Innovative strategic approaches are regularly invented,...
