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"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
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Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm; Armenakyan, Anahit; Lu, Irene R. R.; … - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
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Linking place, mega‐event and sponsorship evaluations
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Journal of Product & Brand Management 22 (2013) 2, pp. 129-141
Purpose – Little research has examined sponsorship within the context of mega‐event and related host images. This paper seeks to explore the relationships among country, destination, mega‐event and sponsor images through the evaluations formed of each entity. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014896356