Coker, Kesha K.; Smith, Denise S; Altobello, Suzanne A - In: Journal of Research in Interactive Marketing 9 (2015) 3, pp. 170-189
Purpose – The purpose of this paper is to examine the dilemma that is based on a decision to disclose or not to disclose social shopping rewards (SSRs), in an effort to enhance the effectiveness of social shopping. To protect consumers and guide marketers, emergent forms of online commerce on...
