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Prescription et interactivité dans l'achat en ligne
Stenger, Thomas - In: Revue française de gestion : hommes et techniques 33 (2007) 173, pp. 131-144
Persistent link: https://www.econbiz.de/10003477043
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Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness
Park, Mijung; Park, JungKun - In: Journal of customer behaviour 8 (2009) 4, pp. 361-379
Persistent link: https://www.econbiz.de/10003916601
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Four-mode channel interactivity concept and channel preferences
Florenthal, Bela; Shoham, Aviv - In: The journal of services marketing 24 (2010) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10003953404
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Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
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Online video advertisement avoidance : can interactivity help?
Hussain, Dildar; Lasage, Hélène - In: The journal of applied business research 30 (2014) 1, pp. 43-49
Persistent link: https://www.econbiz.de/10010252121
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Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan; Coffey, Amy Jo - In: Journal of media business studies 11 (2014) 2, pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
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Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting; Meshkova, Zornitsa - In: Electronic commerce research and applications 12 (2013) 6, pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
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Enticing and engaging consumers via online product presentations : the effects of restricted interaction design
Yi, Cheng; Jiang, Zhenhui; Benbasat, Izak - In: Journal of management information systems : JMIS 31 (2014/15) 4, pp. 213-242
Persistent link: https://www.econbiz.de/10011385741
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Virtuelle Verkaufsberater in interaktiven Medien : eine experimentelle Untersuchung zur Wirkung von Avataren in interaktiven Medien
Bauer, Hans H. (contributor); Neumann, Marcus M. (contributor) - 2005
Persistent link: https://www.econbiz.de/10002898019
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Conducting Interactive Experiments Online
Arechar, Antonio - 2017
Online labor markets provide new opportunities for behavioral research, but conducting economic experiments online raises important methodological challenges. This particularly holds for interactive designs. In this paper, we provide a methodological discussion of the similarities and...
Persistent link: https://www.econbiz.de/10012963854