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A new livestream retail analytics framework to assess the sales impact of emotional displays
Bharadwaj, Neeraj; Ballings, Michel; Naik, Prasad A.; … - In: Journal of marketing 86 (2022) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10012794726
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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
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Online daily coupons : understanding how prepayment impacts spending at redemption
Besharat, Ali; Nardini, Gia; Roggeveen, Anne L. - In: Journal of business research : JBR 127 (2021), pp. 364-372
Persistent link: https://www.econbiz.de/10012494398