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This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...
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online insurance products. This article analyzes the actual online insurance market in Romania and presents the advantages …
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between consumer digital Romania and its decision to purchase products or services on the Internet has not been sufficiently … in Romania. Therefore a documentary study was carried out with statistic data regarding the volume and the number of … transactions of the online shopping in Romania during 2010-2014, the type of products and services that Romanians are searching the …
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among the most effective measures for intensifying E-commerce activity in Romania. …
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Studies about the Romanian e-commerce market are few, but very necessary as the e-commerce industry has grown amazingly. The present paper aims to become a support for strategic and tactical decisions for e-commerce investors. Knowing the market, being able to measure the economic impact of...
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