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Online retailing
Sales promotion
2,050
Verkaufsförderung
1,958
Consumer behaviour
1,296
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1,278
Cause-related marketing
438
Sales-promotion
412
Cause-Related Marketing
406
Marketingmanagement
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Pricing strategy
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Retail trade
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Relationship marketing
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Online-Marketing
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Internet marketing
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Kukar-Kinney, Monika
4
Barrio-García, Salvador del
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Carlson, Jeffrey R.
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Crespo-Almendros, E.
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1
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1
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Journal of retailing and consumer services
8
Information systems research : ISR
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of business research : JBR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of operational research : EJOR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of hospitality management
2
International journal of market research
2
Journal of advertising research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of retailing
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing intelligence & planning
2
Service business
2
The international review of retail, distribution and consumer research
2
Transportation research / E : an international journal
2
American journal of agricultural economics
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Decision sciences : DS
1
Economic outlook for Southeast Asia, China and India ...
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing
1
Facta Universitatis / Series economics and organization / University of Niš
1
Information systems and e-business management : ISeB
1
Institute for Prospective Technological Studies digital economy working paper
1
International journal of accounting and information management
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business
1
International journal of business and systems research : IJBSR
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ECONIS (ZBW)
144
Other ZBW resources
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1
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Saved in:
4
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
5
Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs : a fsQCA exploration
Amawate, Vibhas
- In:
The journal of business & industrial marketing
39
(
2024
)
3
,
pp. 617-632
Persistent link: https://www.econbiz.de/10015079997
Saved in:
6
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
7
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
8
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Pierce Goncalves, Karen
- In:
Journal of Product & Brand Management
21
(
2012
)
4
,
pp. 301-301
Persistent link: https://www.econbiz.de/10014896312
Saved in:
9
The role of sunk costs in online consumer decision-making
Liang, Austin Rong-Da
;
Lee, Chia-Ling
;
Tung, Wei
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 56-68
Persistent link: https://www.econbiz.de/10011348334
Saved in:
10
The sales velocity effect on retailing
Ho, Edward
;
Kowatsch, Tobias
;
Ilic, Alexander
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
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