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Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience

Blázquez, Marta - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 97-116

Persistent link: https://www.econbiz.de/10010391419

Ukrainian e-commerce attractiveness : challenges and perspectives

Zatonatska, Tetiana; Kornieieva, Tetiana - In: Mokslo darbai / Ekonomika 95 (2016) 1, pp. 153-165

Persistent link: https://www.econbiz.de/10011650002

Identifying the drivers of shopper attention, engagement, and purchase

Burke, Raymond R.; Leykin, Alex - 2014

Persistent link: https://www.econbiz.de/10010424894

Shopping in virtual reality stores : the influence of immersion on system adoption

Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 755-788

Persistent link: https://www.econbiz.de/10012198616

Try it on! : contingency effects of virtual fitting rooms

Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822

Persistent link: https://www.econbiz.de/10012198619

Telepresence, time distortion, and consumer traits of virtual reality shopping

Han, Sang-Lin; An, Myounga; Han, Jerry J.; Lee, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 311-320

Persistent link: https://www.econbiz.de/10012288606

Fashion virtual reality in e-commerce

Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Persistent link: https://www.econbiz.de/10012513158

The power of consequential product sounds

Ringler, Christine; Sirianni, Nancy J.; Christenson, Brett - In: Journal of retailing 97 (2021) 2, pp. 288-300

Persistent link: https://www.econbiz.de/10012649001

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments

Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin; … - In: Information systems research : ISR 31 (2020) 3, pp. 675-691

Persistent link: https://www.econbiz.de/10012298119

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