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Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi S. (contributor); Tan, Margaret (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009424021
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Städtischer Einzelhandel in vernetzten Zeiten : Forschungsbericht des Projekts "E-Commerce and Urban Trade"
Tegeder, Gudrun - 2004
Persistent link: https://www.econbiz.de/10002151189
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209
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Online-Marketing und E-Commerce für Buchverlage
Breyer-Mayländer, Thomas; Bramann, Klaus-W. - 2017
Das klassische Marketing wird heutzutage durch verschiedene Möglichkeiten der Internetkommunikation und der digitalen Medien ergänzt, die über alle Sparten hinweg in zunehmendem Masse relevant werden. Im vorliegenden Band, der den Titel 'Verlagsmarketing' von Ulrich Huse in idealer Weise...
Persistent link: https://www.econbiz.de/10011575414
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How Digital Communication Technology Shapes Markets : Redefining Competition, Building Cooperation
Bhatt, Swati - 2017
Savings and Investment Function -- Risk Management Function -- Liquidity Function -- Connectivity, Organization Behemoths and …
Persistent link: https://www.econbiz.de/10012397346
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Konsumentenverhalten im Zeitalter der Digitalisierung : Trends: E-Commerce, M-Commerce und Connected Retail
Ternès, Anabel - 2015
Geschäftsführerin des Instituts für Nachhaltiges Management und Program Director für Kommunikationsmanagement, E-Business und Social … Media Management an der SRH Hochschule Berlin. Prof. Dr. Ian Towers ist Program Director für Business Administration an der …
Persistent link: https://www.econbiz.de/10014019522
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Konsumentenverhalten im Zeitalter der Digitalisierung : Trends ; E-Commerce, M-Commerce und Connected Retail
Ternès, Anabel; Jerusel, Marc; Towers, Ian - 2015
Persistent link: https://www.econbiz.de/10010526419
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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Power and control strategies in online video services
Gonçalves, Vânia; Evens, Tom; Alves, Artur Pimenta; … - 2014
In the emerging market of online video services, new media entrants and traditional gatekeepers are making efforts to reinvent the dominant modes of video supply and consumption while fighting for market power and customer lock-in. This article studies, through a number of U.S. and European...
Persistent link: https://www.econbiz.de/10010395238