Narrow search
Showing 1 - 10 of 1,502
Cover Image
Digital and new age consumer's (GEN Y) : a study among college students of Delhi NCR
Kapoor, Anuj Pal; Vij, Madhu - In: Journal of commerce & business studies 4 (2017) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10012654688
Cover Image
The effect of online and offline social information on smartphone purchase decision : the case study of Generation Z in Phnom Penh
Somala, Chheng; Zhong, Wen - In: Economics and Finance Readings : Asia-Pacific …, (pp. 43-64). 2024
Persistent link: https://www.econbiz.de/10015069434
Cover Image
An empirical analysis of cellular phone users' convenience perception and its impact on shopping intention in mobile commerce
Jih, Wen-jang - In: Emergent strategies for e-business processes, services, …, (pp. 294-310). 2009
Persistent link: https://www.econbiz.de/10003950319
Cover Image
Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
Cover Image
Give to get : an experimental study to explore information giving in new technology-based retail
Premazzi, Katia; Grosso, Monica; Castaldo, Sandro - In: Advanced technologies management for retailing : …, (pp. 197-220). 2011
Persistent link: https://www.econbiz.de/10009376298
Cover Image
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 6 (2011) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Cover Image
Im Labyrinth der Screens : Produktstrategien in einem Multi-Device-E-Commerce
Haack, Andreas; Finger, Lars; Smolinski, Remigiusz - In: Digitalisierung des Handels mit ePace : innovative …, (pp. 277-295). 2013
Persistent link: https://www.econbiz.de/10009773479
Cover Image
Profiting from IDM innovation : learning from Amazon.com and iTunes
Bakrudeen Hyder Ali Nizam; Senthil Kumar Praveen Kumar; … - In: Understanding the interactive digital media marketplace …, (pp. 76-88). 2012
Persistent link: https://www.econbiz.de/10009411130
Cover Image
Mobile influence : the new power of the consumer
Martin, Chuck - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10009760132
Cover Image
Mobile shopping behaviour : insights into attitudes, shopping process involvement and location
Holmes, Alistair; Byrne, Angela; Rowley, Jennifer - In: International journal of retail & distribution management 42 (2014) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10010247022