Shriedeh, Fayez Bassam; Hanaysha, Jalal Rajeh; … - In: Pakistan journal of commerce and social sciences 18 (2024) 1, pp. 157-180
The main aim of this paper focuses on examining the effect of website quality, product assortment, customer reviews, and perceived service quality on customer happiness and word of mouth. The data for this research was gathered from online shoppers of retail stores in United Arab Emirates. Data...