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Online retailing
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Unternehmenserfolg
49,458
Firm performance
48,714
Relationship marketing
25,939
Beziehungsmarketing
25,264
Theorie
17,538
Theory
17,290
Marketingmanagement
16,944
Marketing management
16,358
Deutschland
11,761
Germany
11,001
USA
10,613
United States
10,161
Wettbewerbsstrategie
9,082
Brand management
9,030
Markenführung
8,962
Competitive strategy
8,923
Customer satisfaction
8,226
Kundenzufriedenheit
7,968
Brand image
7,240
Markenimage
7,195
Innovation
7,155
KMU
6,656
SME
6,631
Strategisches Management
6,596
Service quality
6,550
Dienstleistungsqualität
6,463
Social Web
6,234
Social web
6,231
Marketing
6,074
Benchmarking
6,010
Online-Marketing
5,984
Online-Handel
5,960
Internet marketing
5,919
Corporate governance
5,747
Corporate Governance
5,723
Strategic management
5,723
China
5,385
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Usman, Osly
19
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Kalia, Prateek
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Heinemann, Gerrit
13
Kukar-Kinney, Monika
13
Law, Chun Hung Roberts
12
Rabinovich, Elliot
12
Baier, Daniel
11
Bauer, Hans H.
11
Benbasat, Izak
11
Breugelmans, Els
11
Chung, Namho
11
Dennis, Charles
11
Ba, Sulin
10
Forsythe, Sandra
10
Khare, Arpita
10
Kim, Minjeong
10
Laroche, Michel
10
McManus, Brian
10
Stüber, Eva
10
Thaichon, Park
10
Akram, Umair
9
Bhatnagar, Amit
9
Campo, Katia
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Cebollada, Javier
9
Choi, Jeonghye
9
Dertwinkel-Kalt, Markus
9
Dwivedi, Yogesh Kumar
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Elfenbein, Daniel W.
9
Ghose, Anindya
9
Hackl, Franz
9
Köster, Mats
9
Liu, Yong
9
Pavlou, Paul A.
9
Richard, Marie-Odile
9
Sajad Rezaei
9
Schramm-Klein, Hanna
9
Silva, Susana C.
9
Tan, Yong
9
Tandon, Urvashi
9
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OECD
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4
Information Resources Management Association
4
IGI Global
2
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Tongji-Daxue
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Bergische Universität Wuppertal
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
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Center of Market Oriented Product and Production Management
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Centre de recherche pour l'étude et l'observation des conditions de vie
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Consumer Research and Evaluation Branch
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Consumer and marketing law
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Deutsche Bank <Frankfurt am Main> / Research
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Deutsche Verlags-Anstalt
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Edward Elgar Publishing
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Ekonomski Institut Zagreb
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Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
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Europäische Kommission / Generaldirektion Wettbewerb
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Innovatives Marketing
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Gottlieb Duttweiler Institute
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Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
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International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
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KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
LE Europe <Körperschaft>
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Leibniz-Institut für Wirtschaftsforschung Halle
1
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1
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1
Peter Lang GmbH
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Plassen Verlag
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Steinbeis, School of International Business and Entrepreneurship
1
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Journal of retailing and consumer services
346
Journal of business research : JBR
178
International journal of electronic marketing and retailing : IJEMR
90
Journal of internet commerce
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Electronic commerce research
79
Information systems research : ISR
59
International journal of retail & distribution management
58
International journal of internet marketing and advertising : IJIMA
56
The international review of retail, distribution and consumer research
54
Cogent business & management
51
Journal of retailing
51
Journal of electronic commerce research : JECR
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
International journal of business information systems : IJBIS
46
International journal of consumer studies
46
International journal of electronic commerce : IJEC
46
International journal of retail and distribution management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Asia Pacific journal of marketing and logistics
44
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
International journal of hospitality management
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Psychology & marketing
37
Journal of management information systems : JMIS
35
Electronic commerce research and applications
31
Journal of fashion marketing and management
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of international consumer marketing
27
Technological forecasting & social change : an international journal
26
Journal of the Academy of Marketing Science
25
Information systems and e-business management : ISeB
23
International journal of electronic business : IJEB
22
Journal of marketing
22
Tourism management : research, policies, practice
22
Journal of consumer behaviour
20
The journal of services marketing
20
Electronic markets : the international journal on networked business
19
European journal of operational research : EJOR
19
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ECONIS (ZBW)
5,942
Other ZBW resources
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1
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
2
E-commerce strategies and corporate performance : an empirical investigation
Torres, Pedro Marcelo
;
Lisboa, João Veríssimo
;
Yasin, …
- In:
Competitiveness review : an international business …
24
(
2014
)
5
,
pp. 463-481
Persistent link: https://www.econbiz.de/10010434412
Saved in:
3
Reselling, consignment or in-marketplace selling mode? : competitive strategy for e-tailers to counteract online third-party marketplaces
Hu, Huaqing
;
Lyu, Gaoyan
;
Cheng, T. C. E.
;
Zhang, Yunhuan
- In:
Transportation research / E : an international journal
176
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014382030
Saved in:
4
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
5
Der Buchmarkt als Kommunikationsraum : eine kritische Analyse aus medienwissenschaftlicher Perspektive
Vogel, Anke
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009413703
Saved in:
6
Mapping customer journeys in multichannel decision-making
Wolny, Julia
;
Charoensuksai, Nipawan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
Saved in:
7
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
8
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
Customers
' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
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