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Online information quality as determinant of perceived risk reduction in e-commerce : an application to apparel virtual stores
Aldás-Manzano, Joaquín; Currás-Pérez, Rafael; Sanz … - In: International journal of internet marketing and … 6 (2011) 4, pp. 352-372
Persistent link: https://www.econbiz.de/10009488626
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The role of parasocial interaction and teleparticipation on teleshopping behaviour
Currás-Pérez, Rafael; Miquel-Romero, María José; … - In: Breaking new ground in theory and practice, (pp. 193-215). 2011
Persistent link: https://www.econbiz.de/10009380732
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Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 6 (2011) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
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Antecedents and implications of search engine use as prepurchase information tools
Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 5 (2009) 1, pp. 17-42
Persistent link: https://www.econbiz.de/10003812631
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Drivers and barriers to online airline ticket purchasing
Ruiz Mafe, Carla; Sanz Blas, Silvia; Aldas-Manzano, Joaquín - In: Journal of air transport management 15 (2009) 6, pp. 294-298
Persistent link: https://www.econbiz.de/10003989094
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What motivates consumers to teleshopping? : the impact of TV personality and audience interaction
Currás-Péréz, Rafael; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Marketing intelligence & planning 29 (2011) 5, pp. 534-555
Persistent link: https://www.econbiz.de/10009384812
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The role of emotions and social influences on consumer loyalty towards online travel communities
Ruiz-Mefe, Carla; Tronch, Jose; Sanz Blas, Silvia - In: Journal of service theory and practice : JSTP 26 (2016) 5, pp. 534-558
Persistent link: https://www.econbiz.de/10011599054