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Marketing im "Netz" : Herausfo...
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Online retailing
Markenführung
17,252
Brand management
17,190
Online-Marketing
13,142
Internet marketing
12,723
Konsumentenverhalten
11,014
Consumer behaviour
11,008
Markenimage
7,365
Brand image
7,227
Social Web
6,547
Social web
6,540
Markenartikel
5,358
Brand
5,342
Beziehungsmarketing
3,668
Relationship marketing
3,656
Werbewirkung
2,992
Advertising effects
2,973
Marketingmanagement
2,406
Marketing management
2,380
Werbung
2,370
Advertising
2,328
Electronic Commerce
2,257
Markenpolitik
2,198
Online-Handel
2,139
E-commerce
2,104
Viral marketing
1,990
Virales Marketing
1,990
Deutschland
1,608
Germany
1,527
Marketing
1,435
Internet
1,276
USA
1,052
United States
1,031
Theorie
1,016
Theory
1,015
Luxusgüter
964
Luxury goods
963
Customer satisfaction
960
Kundenzufriedenheit
960
Einzelhandel
926
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367
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Law, Chun Hung Roberts
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Kollmann, Tobias
11
Lambrecht, Anja
9
Tan, Yong
7
Akram, Umair
6
Dwivedi, Yogesh Kumar
6
Ghose, Anindya
6
Li, Hengyun
6
Loginova, Oksana
6
Qiu, Liangfei
6
Schultz, Carsten D.
6
Viswanathan, Siva
6
Ba, Sulin
5
Barrio-García, Salvador del
5
Duan, Wenjing
5
Goldfarb, Avi
5
Guo, Xiaolong
5
Holland, Heinrich
5
Kim, Jong Min
5
Laroche, Michel
5
Rita, Paulo
5
Usman, Osly
5
Wu, Luorong
5
Bourreau, Marc
4
Bradley, Graham L.
4
Dens, Nathalie
4
Duch-Brown, Néstor
4
Fan, Weiguo
4
Flavián Blanco, Carlos
4
Frasquet Deltoro, Marta
4
Ha, Hong Youl
4
Holsing, Christian
4
Kannan, P. K.
4
Kim, Minjeong
4
Kumar, Vikas
4
Liu, Xianwei
4
Lobel Trong Thuy Tran
4
Long, Fei
4
Lu, Xianghua
4
Manenti, Fabio M.
4
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OECD
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Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
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Springer-Verlag GmbH
2
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Bundesverband Digitale Wirtschaft
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Bundesverband des Deutschen Textil-Einzelhandels
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Deutscher Fachverlag
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Duncker & Humblot
1
IGI Global
1
International Scientific-Practical Conference <2022, Online>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Philipps-Universität Marburg
1
RWTH Aachen
1
Redline Verlag
1
Rheinwerk Verlag
1
Simmons & Simmons <London>
1
Technische Universität Braunschweig
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Universität Regensburg / ibi research
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
marketing-Börse GmbH
1
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Journal of retailing and consumer services
83
Journal of business research : JBR
76
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of internet marketing and advertising : IJIMA
37
Journal of management information systems : JMIS
35
Information systems research : ISR
33
International journal of electronic marketing and retailing : IJEMR
32
International journal of hospitality management
29
Electronic commerce research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of internet commerce
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of retailing
18
Journal of electronic commerce research : JECR
17
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
International journal of contemporary hospitality management
14
International journal of electronic commerce : IJEC
13
International journal of retail & distribution management
13
Cogent business & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing communications
12
Marketing intelligence & planning
12
Springer eBook Collection
12
Journal of marketing
11
Journal of marketing research
11
Asia Pacific journal of marketing and logistics
10
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Journal of the Academy of Marketing Science
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
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ECONIS (ZBW)
2,135
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1
Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 263-277)
.
2012
Persistent link: https://www.econbiz.de/10009553519
Saved in:
2
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
4
Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
Saved in:
5
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
6
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
7
Creating online brand personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
8
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
9
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
10
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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