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Promoting product returns : effects of price reductions on customer return behavior

Hirche, Christian F.; Gijsenberg, Maarten J.; Bijmolt, … - 2021

Persistent link: https://www.econbiz.de/10012522247

Effect of Promotion, Ease of Use & Consumer Confidence on Online Purchasing Decisions at Shopee

Kamila, Hana Nida; Usman, Osly - 2021

The purpose of this study was: to know the positive and significant usefulness of consumer online purchasing decisions on e-commarce shopee, to know the positive and significant influence of sales promotion on consumer online purchasing decisions, to know the positive and significant influence...

Persistent link: https://www.econbiz.de/10013247589

In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency

Moes, Anne; Fransen, Marieke; Fennis, Bob Michaël; … - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 457-474

Persistent link: https://www.econbiz.de/10013286437

Study on the influencing factors of mobile users' impulse purchase behavior in a large online promotion activity

Liu, Qihua; Zhang, Fuguo - In: Journal of electronic commerce in organizations : the … 17 (2019) 2, pp. 88-101

Persistent link: https://www.econbiz.de/10012036064

The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations

Suher, Jacob; Hoyer, Wayne D. - In: Journal of marketing research 57 (2020) 3, pp. 548-564

Persistent link: https://www.econbiz.de/10012214326

Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India

Madhu, Sumetha; Soundararajan, Vasanthi; Parayitam, … - In: Journal of internet commerce 22 (2023) 3, pp. 395-431

Persistent link: https://www.econbiz.de/10014320493

Goodbye Pareto principle, hello long tail : the effect of search costs on the concentration of product sales

Brynjolfsson, Erik; Hu, Yu Jeffrey; Simester, Duncan - In: Management science : journal of the Institute for … 57 (2011) 8, pp. 1373-1386

Persistent link: https://www.econbiz.de/10009297012

Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation

Yan, Qiang; Zhang, Lin; Li, Yuxia; Wu, Shuang; Sun, Tingting - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011580819

Learning judgment benchmarks of customers from online reviews

Wu, Xingli; Liao, Huchang - In: OR spectrum : quantitative approaches in management 43 (2021) 4, pp. 1125-1157

Persistent link: https://www.econbiz.de/10012664101

Goodbye Pareto Principle, Hello Long Tail : The Effect of Search Costs on the Concentration of Product Sales

Brynjolfsson, Erik; Hu, Yu Jeffrey; Simester, Duncan - 2014

Many markets have historically been dominated by a small number of best-selling products. The Pareto Principle, also known as the 80/20 rule, describes this common pattern of sales concentration. However, information technology in general and Internet markets in particular have the potential to...

Persistent link: https://www.econbiz.de/10014026464

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