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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012502304
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Shopping well-being : is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity
El Hedhli, Kamel; Zourrig, Haithem; Chebat, Jean-Charles - In: Journal of retailing and consumer services 31 (2016), pp. 1-13
Persistent link: https://www.econbiz.de/10011528465
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Perspective of utilitarian and hedonic shopping values : an empirical study
Jena, R. K. - In: Indian journal of economics & business : IJEB 17 (2018) 1, pp. 205-212
Persistent link: https://www.econbiz.de/10012649183
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Cash on delivery as a determinant of e-commerce growth in emerging markets
Hamed, Sara; El-Deeb, Sara - In: Journal of global marketing 33 (2020) 4, pp. 242-265
Persistent link: https://www.econbiz.de/10012292812
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Examining the effect of flow experience on online purchase : a novel approach to the flow theory based on hedonic and utilitarian value
Ozkara, Behcet Yalin; Ozmen, Mujdat; Kim, Jong Woo - In: Journal of retailing and consumer services 37 (2017), pp. 119-131
Persistent link: https://www.econbiz.de/10011729733
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How perceived utilitarian and hedonic value influence online impulse shopping in India? : moderating role of perceived trust and perceived risk
Lavuri, Rambabu; Jindal, Abhinav; Akram, Umair - In: International journal of quality and service sciences 14 (2022) 4, pp. 615-634
Persistent link: https://www.econbiz.de/10013454245
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Technology consumer behaviour : a study of hedonic/utilitarian preference via virtual space
Arruda Filho, Emílio José Montero; Santos, Agenilson … - In: International journal of business information systems : … 20 (2015) 4, pp. 455-476
Persistent link: https://www.econbiz.de/10011448127
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Impulse buying in Z-generation : the influence of hedonic shopping motivation and utilitarian value in Indonesian online marketplace
Mustikasari, Anita; Ariyani, Santika - In: Manthan : journal of commerce and management 9 (2022) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10013414725
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Does the utilitarian value of gamified virtual currency affect its usage intention in the context of e-commerce?
George, Anoop; Joy, Manu Melwin; Nowfal, S. Muhammed; … - In: International journal of Indian culture and business … 28 (2023) 3, pp. 285-300
Persistent link: https://www.econbiz.de/10014318223
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Attitude towards online shopping during pandemics : do gender, social factors and platform quality matter?
Mallah Boustani, Nada; Sayegh, May Merhej; Boustany, Zaher - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-18
side of online shopping and their influence on client purchasing attitude in addition to the quality of the platforms that … products on different shopping platforms all have a significant correlation with the attitude towards online shopping, where …
Persistent link: https://www.econbiz.de/10013471146