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Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge

Luo, Lan; Toubia, Olivier - In: Journal of marketing 79 (2015) 5, pp. 100-114

Persistent link: https://www.econbiz.de/10011372418

Content-based model of web search behavior : an application to TV show search

Liu, Jia; Toubia, Olivier; Hill, Shawndra - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6378-6398

Persistent link: https://www.econbiz.de/10012666157

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

Liu, Jia; Toubia, Olivier - 2019

We extend Latent Dirichlet Allocation (LDA) by introducing a topic model, Hierarchically Dual Latent Dirichlet Allocation (HDLDA), for contexts in which one type of documents (e.g., search queries) are semantically related to another type of documents (e.g., search results). In the context of...

Persistent link: https://www.econbiz.de/10014130950

In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions

Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808

Persistent link: https://www.econbiz.de/10012177648

Online shopping and social media : friends or foes?

Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41

Persistent link: https://www.econbiz.de/10011776886