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Zur Ausrichtung der Absatzpolitik auf soziodemografisch abgegrenzte Marktsegmente : Konsumenten ab 50 Jahren als Zielgruppe im E-Commerce
Baal, Sebastian van; Graune, Philipp - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 2, pp. 180-200
Persistent link: https://www.econbiz.de/10003738918
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Ausgestaltung des E-POS bei der Best-Shopper-Generation 50plus
Ott, Cirk Sören; Wittmann, Norbert - In: Die Alten und das Netz : Angebote und Nutzung jenseits …, (pp. 192-212). 2012
Persistent link: https://www.econbiz.de/10009406184
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Online shopping adoption within Hong Kong : an empirical study
Hynes, Niki; Ping, Suewin - In: Singapore management review : Asia Pacific journal of … 31 (2009) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10003975312
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Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
Wiedmann, Klaus-Peter; Hennigs, Nadine; Pankalla, Lars; … - In: Journal of customer behaviour 9 (2010) 2, pp. 175-199
Persistent link: https://www.econbiz.de/10003989259
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Targeting female online shoppers : a critique (marketing challenges, research issues & implications)
Vyas, Parimal H.; Nigam, Priti - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 157-172). 2007
Persistent link: https://www.econbiz.de/10003677124
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Intercultural consumer classifications in e-commerce
Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank - In: Classification - the ubiquitous challenge : proceedings …, (pp. 561-568). 2005
Persistent link: https://www.econbiz.de/10003569653
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Benefit segmentation of TV home shoppers
Park, Hyejune; Lim, Chae Mi; Bhardwaj, Vertica; Kim, … - In: International journal of retail & distribution management 39 (2011) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10009007291
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The impact of age and shopping experiences on the classification of search, experience, and credence goods in online shopping
Wan, Yun; Nakayama, Makoto; Sutcliffe, Norma - In: Information systems and e-business management : ISeB 10 (2012) 1, pp. 135-148
Persistent link: https://www.econbiz.de/10009531421
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Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta; Chawla, Deepak; Venkatesh, Umashankar - In: Journal of internet commerce 14 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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Shopping im Netz : Anforderungen aus Sicht der Frauen
Ott, Cirk Sören; Holstein, Anna Barbara - In: Die Frauen und das Netz : Angebote und Nutzung aus …, (pp. 85-96). 2013
Persistent link: https://www.econbiz.de/10009717809