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Loyalty programs in e-commerce and their perception by the young adult internet population

Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13

Persistent link: https://www.econbiz.de/10010408384

Price, online coupon, and store service effort decisions under different omnichannel retailing models

Li, Zonghuo; Wang, Di; Yang, Wensheng; Jin, Hyun Seung - In: Journal of retailing and consumer services 64 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209510

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Customer engagement model and consumer behaviour within omnichannel retailing

Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144

Persistent link: https://www.econbiz.de/10013258250

Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?

Hult, G. Tomas M.; Sharma, Pratyush Nidhi; Morgeson, … - In: Journal of retailing 95 (2019) 1, pp. 10-23

Persistent link: https://www.econbiz.de/10012102908

Dynamic assortment customization with limited inventories

Bernstein, Fernando; Kök, A. Gürhan; Xie, Lei - In: Manufacturing & service operations management : M & SOM 17 (2015) 4, pp. 538-553

Persistent link: https://www.econbiz.de/10011388018

Social dollars : the economic impact of customer participation in a firm-sponsored online customer community

Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

Relationship between customer loyalty and service failure, service recovery and switching costs in online retailing

Kamble, Aakash Ashok; Walvekar, Shubhangi - In: International journal of business information systems : … 32 (2019) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10012154594

Customer satisfaction, loyalty and switching intent in retail service settings

Kamble, Aakash; Walvekar, Shubhangi - In: International journal of electronic marketing and … 10 (2019) 4, pp. 389-405

Persistent link: https://www.econbiz.de/10012168816

I'll be watching you : shoppers' reactions to perceptions of being watched by employees

Esmark, Carol L.; Noble, Stephanie M.; Breazeale, Michael J. - In: Journal of retailing 93 (2017) 3, pp. 336-349

Persistent link: https://www.econbiz.de/10011744852

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