Consumer's personality traits have a strong influence on their shopping behavior. Hence, e-tailers, rather than merely targeting broad consumer segments, should tailor their shop to those personality traits. However, there is no guidance on how e-tailers can assess a consumer's personality...

Markets are very vibrant and so are its dynamics. Last two decade has seen a mammoth transformation in the way the product reaches to customers. Retailing has become much more organized and has also evolved with various retail formats. It’s not only the “Brick and Mortar” model that has...