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Hybrid sales structures in the age of e-commerce

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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing

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Online retailing and relationship marketing : the current landscape and future developments

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Service integration in omnichannel retailing and its impact on customer experience

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Effective online engagement strategies through gamification : a systematic literature review and a future research agenda

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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

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Exploring the role of omnichannel retailing technologies : future research directions

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Price promotion in omnichannel retailing : how much is too much?

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Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

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