Dhaigude, Amol; Tapar, Archit Vinod; Jawed, Mohammad Shameem - In: Cogent business & management 10 (2023) 3, pp. 1-23
study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional …. Trust and satisfaction in M-wallet are both found to be mediating the perceived customer value and loyalty relationship …. Furthermore, results also confirm the sequential mediation impact of trust and satisfaction between the perceived customer value …