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Online retailing
Social Web
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Journal of retailing and consumer services
68
Journal of business research : JBR
48
Journal of management information systems : JMIS
33
Information systems research : ISR
30
Electronic commerce research
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
26
International journal of internet marketing and advertising : IJIMA
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Technological forecasting & social change : an international journal
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International journal of business information systems : IJBIS
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International journal of electronic marketing and retailing : IJEMR
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Journal of electronic commerce research : JECR
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of electronic commerce : IJEC
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Journal of internet commerce
16
International journal of networking and virtual organisations : IJNVO
13
Management science : journal of the Institute for Operations Research and the Management Sciences
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Electronic markets : EM ; the international journal of electronic commerce and business media
11
Information & management : the international journal of information systems applications
11
International journal of contemporary hospitality management
11
Journal of marketing
11
Electronic commerce research and applications
10
Marketing intelligence & planning
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management : research, policies, practice
9
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of organizational computing and electronic commerce
8
Journal of the Academy of Marketing Science
8
Global business review
7
International journal of production economics
7
Journal of fashion marketing and management
7
Journal of strategic marketing
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
The journal of product & brand management
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ECONIS (ZBW)
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1
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
2
Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
Saved in:
3
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
4
To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping
;
Liu, Feng
;
Zhang, Jia
- In:
International journal of electronic marketing and …
5
(
2012/13
)
3
,
pp. 199-221
Persistent link: https://www.econbiz.de/10009746615
Saved in:
5
Creating online brand personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
6
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
7
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
8
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
Saved in:
9
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
10
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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