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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - 2024
1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...
Persistent link: https://www.econbiz.de/10015056760
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Autohandel 2.0 : Chancen und Risiken des Online-Automobilvertriebs
Goerigk, Piotr; Maaß, Christopher; Reinartz, Oliver - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010418337
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Competition between manufacturer's online customization channel and conventional retailer
Li, Gang; Huang, Fengfeng; Cheng, T. C. E.; Ji, Ping - In: IEEE transactions on engineering management : EM 62 (2015) 2, pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
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Perceived consumer issues associated with online vehicle purchase decisions
Smith, Alan D. - In: International journal of process management and … 14 (2023) 1, pp. 84-107
Persistent link: https://www.econbiz.de/10014314031
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The impact of new e-retailer's policy information on post-purchase services towards customer satisfaction
Kennedy, E. Noble; Kundu, Goutam Kumar - In: International journal of electronic marketing and … 13 (2022) 3, pp. 360-389
Persistent link: https://www.econbiz.de/10014309744
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An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices : results from a college student population
Ozok, A. Ant; Wei, June - In: Electronic commerce research 10 (2010) 2, pp. 111-137
Persistent link: https://www.econbiz.de/10008697535
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Investment timing for a dual channel supply chain
Moon, Yongma; Yao, Tao - In: European journal of industrial engineering : EJIE 7 (2013) 2, pp. 148-174
Persistent link: https://www.econbiz.de/10009757509
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Energizing business transactions in virtual worlds : an empirical study of consumers’ purchasing behaviors
Cheon, Eunyoung - In: Information technology and management 14 (2013) 4, pp. 315-330
Persistent link: https://www.econbiz.de/10010231117