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Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention

Huang, Tseng-Lung; Chung, Henry F. L. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 6-30

Persistent link: https://www.econbiz.de/10014475046

Exploring the intersection of e-commerce and context in family business in China : the effects on organisational form and identity

Caspersz, Donella; Wang, Yong; Tomaselli, Salvatore; … - In: Family firms and institutional contexts : business …, (pp. 304-324). 2019

Persistent link: https://www.econbiz.de/10013171491

Exploring the intersection of e-commerce and context in family business in China : the effects on organisational form and identity

Caspersz, Donella; Wang, Yong; Tomaselli, Salvatore; … - In: Family firms and institutional contexts : business …, (pp. 304-323). 2018

Persistent link: https://www.econbiz.de/10012134753

"Quick response" economic stimulus : the effect of small-value digital coupons on spending

Xing, Jianwei; Zou, Eric Yongchen; Yin, Zhentao; Wang, Yong - In: American economic journal 15 (2023) 4, pp. 249-304

Persistent link: https://www.econbiz.de/10014419204

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 935-942

Persistent link: https://www.econbiz.de/10008652178

Incorporating web aesthetics into e-tail atmospherics research : an evaluation of multiple theoretical frameworks

Wang, Yong Jian; Hong, Soonkwan; Wei, Jie; Cruthirds, … - In: International journal of electronic marketing and … 4 (2011) 1, pp. 80-99

Persistent link: https://www.econbiz.de/10009155744

Interaction between the introduction strategy of the third-party online channel and the choice of online sales format

Shi, Guoqiang; Jiang, Lin; Wang, Yong - In: International transactions in operational research : a … 29 (2022) 4, pp. 2448-2493

Persistent link: https://www.econbiz.de/10012815209

Aesthetics and the online shopping environment : understanding consumer responses

Wang, Yong Jian; Minor, Michael; Wei, Jie - In: Journal of retailing 87 (2011) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10009011978

"Quick Response" Economic Stimulus : The Effect of Small-Value Digital Coupons on Spending

Xing, Jianwei - 2020

We study a new consumption stimulus model that leverages mobile payment platforms to dispense massive amounts of small-value, use-it-this-week-or-lose-it digital coupons. We evaluate the effects of one such program in a large Chinese city using novel data of mobile platform transactions of 1...

Persistent link: https://www.econbiz.de/10012481450

"Quick response" economic stimulus : the effect of small-value digital coupons on spending

Xing, Jianwei; Zou, Eric; Yin, Zhentao; Wang, Yong - 2020

Persistent link: https://www.econbiz.de/10012265453