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The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust
Zhao, Shunying; Yang, Qiang; Im, Hohjin; Ye, Baojuan; … - In: Future Business Journal 8 (2022), pp. 1-15
Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant...
Persistent link: https://www.econbiz.de/10014373525
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The Impact of Tiktok Advertising on Young People's Online Shopping Behaviour During the Covid-19 Pandemic
Hoàng, C?u Long; Nguyen Hoang, Do Uyen; Duong Tran, … - 2022
Today, the social networking site with the most users in Vietnam is TikTok. This study was conducted to determine the factors affecting attitudes towards TikTok ads and their impact on young people’s online purchasing behavior in HCMC during the Covid-19 pandemic. Thus, it provides suggestions...
Persistent link: https://www.econbiz.de/10014084995
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Histogram distortion bias in consumer choices
Lu, Tao; Yuan, May; Wang, Chong; Zhang, Xiaoquan - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Drivers and barriers to online airline ticket purchasing
Ruiz Mafe, Carla; Sanz Blas, Silvia; Aldas-Manzano, Joaquín - In: Journal of air transport management 15 (2009) 6, pp. 294-298
Persistent link: https://www.econbiz.de/10003989094
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Reputation and certification in online shops
Hackl, Franz; Kügler, Agnes; Winter-Ebmer, Rudolf - 2011
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than...
Persistent link: https://www.econbiz.de/10009376081
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Reputation and certification in online shops
Hackl, Franz; Kügler, Agnes; Winter-Ebmer, Rudolf - 2011
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than...
Persistent link: https://www.econbiz.de/10009503953