1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7. Internet of Things -- 8. Artificial Intelligence,...

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...

In today's world, many digitally enabled start-ups are budding all over the globe because of the fast enhancement in digital technologies. For the establishment of new business, it is necessary to adopt a proper business model which needs to define the way in which the company will provide...

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences...