Many online marketplaces offer sponsored product listings as third-party sellers’ ad slots that are blended in organic product listings. A seller’s potential benefit from sponsored listings is a non- trivial question, as a consumer may prefer or avoid advertised products and such preferences...

To shop online, consumers first have to choose a device to use to access the Internet. At some point in the customer journey, the vast majority of shoppers would conduct searches either through a search engine or inside an ecommerce website. We analyze daily online shopping search volume data...

Media multitasking competes with television advertising for consumers’ attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a massive dataset spanning...