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Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior

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Mapping the customer journey : lessons learned from graph-based online attribution modeling

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Good practice guide on online advertising : protecting consumers in e-commerce

OECD - 2019

elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these … businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …

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The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)

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Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan

Khalid, Rizwan; Tehreemyasmeen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 127-136

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How valence, volume and variance of online reviews influence brand attitudes

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Effects of offline ad content on online brand search : insights from super bowl advertising

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The effect of online shopping platform strategies on search, display, and membership revenues

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Using the elaboration likelihood model to examine online persuasion through website design

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Predicting purchase behavior of website audiences

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