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The social shopping movement in China : from TaoBao to WeChat
Zhou, Wenkai - In: The SAGE handbook of social media marketing, (pp. 205-220). 2022
Persistent link: https://www.econbiz.de/10013368572
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The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu; Xingyuan, Wang; Wang, Shuyang; Zhou, Wenkai; … - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
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Research on the interactive effects of online scores
Yan, Qiang; Wang, Qinying; Liu, Xiaoqi - In: Electronic commerce research and applications 13 (2014) 6, pp. 402-408
Persistent link: https://www.econbiz.de/10011349114
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Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation
Yan, Qiang; Zhang, Lin; Li, Yuxia; Wu, Shuang; Sun, Tingting - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011580819
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Online sellers' financing strategies in an e-commerce supply chain : bank credit vs. e-commerce platform financing
Cai, Shilin; Yan, Qiang - In: Electronic commerce research 23 (2023) 4, pp. 2541-2572
Persistent link: https://www.econbiz.de/10014418182
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"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.; Hyman, Michael R. - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 330-341
Persistent link: https://www.econbiz.de/10012483471