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Online retailing
Online-Marketing
12,760
Internet marketing
12,752
Brand image
11,172
Markenimage
11,010
Consumer behaviour
10,494
Konsumentenverhalten
10,426
Brand management
7,988
Markenführung
7,946
Social Web
6,191
Social web
6,191
Brand
3,521
Markenartikel
3,481
Relationship marketing
3,178
Beziehungsmarketing
3,172
Werbewirkung
2,918
Advertising effects
2,913
Advertising
2,150
Online-Handel
2,141
Werbung
2,131
Electronic Commerce
2,115
E-commerce
2,028
Viral marketing
2,018
Virales Marketing
2,018
Marketingmanagement
1,685
Marketing management
1,675
Internet
1,147
Tourism marketing
1,015
Tourismusmarketing
1,015
Customer satisfaction
1,012
Kundenzufriedenheit
1,004
Social media
902
Website
894
Designation of origin
891
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891
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883
social media
873
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860
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800
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795
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Barrio-García, Salvador del
6
Dwivedi, Yogesh Kumar
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Ghose, Anindya
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Li, Hengyun
6
Loginova, Oksana
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5
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Laroche, Michel
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Rita, Paulo
5
Schultz, Carsten D.
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4
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4
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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International Scientific-Practical Conference <2022, Online>
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International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
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Organisation for Economic Co-operation and Development
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Philipps-Universität Marburg
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RWTH Aachen
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Simmons & Simmons <London>
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Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
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marketing-Börse GmbH
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Journal of retailing and consumer services
89
Journal of business research : JBR
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of internet marketing and advertising : IJIMA
36
Journal of management information systems : JMIS
35
International journal of electronic marketing and retailing : IJEMR
33
Information systems research : ISR
32
International journal of hospitality management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Electronic commerce research
24
Journal of internet commerce
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of electronic commerce research : JECR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Technological forecasting & social change : an international journal
19
Journal of retailing
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
International journal of contemporary hospitality management
14
International journal of electronic commerce : IJEC
14
Cogent business & management
13
International journal of retail & distribution management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing communications
12
Journal of marketing research
12
Marketing intelligence & planning
11
Springer eBook Collection
11
Asia Pacific journal of marketing and logistics
10
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
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ECONIS (ZBW)
2,141
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1
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
2
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
3
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
4
Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Wicaksono, Aditya Indra
;
Ishak, Asmai
-
2022
Persistent link: https://www.econbiz.de/10012887806
Saved in:
5
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
6
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
7
Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
Saved in:
8
Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention
Jones, Christie
;
Kim, Soyoung
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 627-637
Persistent link: https://www.econbiz.de/10008736804
Saved in:
9
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
10
Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 263-277)
.
2012
Persistent link: https://www.econbiz.de/10009553519
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