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Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach

Brand, Benedikt; Baier, Daniel - In: International marketing review 39 (2022) 4, pp. 955-983

Persistent link: https://www.econbiz.de/10013396346

A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour

Drennan, Todd; Lindh, Cecilia Thilenius; Dreifalt, Nathalie - In: Journal of customer behaviour 20 (2021) 4, pp. 275-299

Persistent link: https://www.econbiz.de/10014424100

Country of origin and online promotion in cross-border e-business : a study of consumer behavior for quality management

Huo, Da; Hung, Ken; Wang, Haibo; Xu, Xiaolin - In: The International trade journal 32 (2018) 1/5, pp. 140-149

Persistent link: https://www.econbiz.de/10011976654

Apparel e-tailing : website quality indicators and customer satisfaction

Bansal, Neeraj; Sharma, Sanjeev Kumar - In: International journal of internet marketing and … 20 (2024) 3/4, pp. 410-427

Persistent link: https://www.econbiz.de/10015065568

Biased sampling of early users and the direction of startup innovation

Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2020

Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's `beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...

Persistent link: https://www.econbiz.de/10012511545

Biased Sampling of Early Users and the Direction of Startup Innovation

Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2022

Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's ‘beta testers’ on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods...

Persistent link: https://www.econbiz.de/10014241447

Analysing online shopping attributes to influence consumer purchasing for fashion products

Vignali, Gianpaolo; Zhao, Jing; Campaniolo, Daniela - In: International journal of business and globalisation : IJBG 13 (2014) 3, pp. 387-418

Persistent link: https://www.econbiz.de/10011289430

What can influence the consumers' online word-of-mouth? : an online gaming perspective

Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293

Persistent link: https://www.econbiz.de/10009791681

Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10012175544

Investigating potentially affective factors of online sales: a study on Malaysian business online

Ahasanul Haque; Sadegzadeh, Javad; Abdul Ali Khatibi; … - In: International journal of information systems and change … 1 (2006) 4, pp. 374-395

Persistent link: https://www.econbiz.de/10003425395

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