Country‐of‐origin contingencies: their joint influence on consumer behaviour
Year of publication: |
2010
|
---|---|
Authors: | Josiassen, Alexander ; Assaf, A. |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 22.2010, 3, p. 294-313
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Australia | Country of origin | Product image | Product management |
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