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Determinants of online shopping among tertiary students in Ghana : an extended technology acceptance model

Ofori, Daniel; Appiah-Nimo, Christina - In: Cogent business & management 6 (2019), pp. 1-20

identify the determinants of online shopping behaviour among tertiary students through the lens of the Technology Acceptance … determined students online shopping intention and actual use. The survey involved a sample of 580 undergraduate students. The … shopping among students, nonetheless, perceived cost (PC) had no significant effect on purchase intention (PI). Perceived risk …

Persistent link: https://www.econbiz.de/10012115331

An empirical study on customer preference towards online shopping among engineering students in a private university in Vellore District, Tamil Nadu, India

Vasumathi, A.; Rekha, K. Sasi; Subashini, R. - In: International journal of services and operations management 24 (2016) 3, pp. 289-307

Persistent link: https://www.econbiz.de/10011635912

College students' online purchase attitudes and intentions : gender, product type, and risk

McKay-Nesbitt, Jane; Ryan, Chad; Yoon, Sukki - In: International journal of electronic marketing and … 9 (2018) 3, pp. 207-229

Persistent link: https://www.econbiz.de/10011925504

Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331

Persistent link: https://www.econbiz.de/10012693538

A study on investigating the online impulse purchase intention of Indian women

Divakar, P.; Venkatesh, R. - In: International journal of work innovation : IJWI 5 (2024) 2, pp. 164-182

Persistent link: https://www.econbiz.de/10014547212

Gaze behaviour, body image in women and online apparel shopping

Hollett, Ross C.; Panaia, Peta M.; Smart, Aimee H. - In: International journal of consumer studies 47 (2023) 5, pp. 1999-2011

Persistent link: https://www.econbiz.de/10014335663

The influence of the web-based factors on women's online purchase decision of cosmetic products

Al-Dmour, Rand H.; Kamal, Sameh; Al-Dmour, Hani; … - In: International journal of electronic marketing and … 15 (2024) 3, pp. 350-369

Persistent link: https://www.econbiz.de/10015063984

An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices : results from a college student population

Ozok, A. Ant; Wei, June - In: Electronic commerce research 10 (2010) 2, pp. 111-137

Persistent link: https://www.econbiz.de/10008697535

Malaysian apparel e-shoppers : a behavioural study of online consumers at University Malaysia Kelantan

Aaijaz, Naila; Ibrahim, Dahlan bin - In: The journal of retail marketing management research : JRMMR 3 (2010/11) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10003984110

Comparison of Canadian and Mexican students' online shopping behavior

Ahmed, Sadrudin A.; Aguilar, Sergio - In: Latin American business review : journal of the … 14 (2014) 1, pp. 79-106

Persistent link: https://www.econbiz.de/10009771558

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