Showing 1 - 10 of 5,605
Small individual sellers and retailers use live streaming as a direct selling channel to demonstrate and sell their products. This study proposes a framework that examines the influence of live streaming attributes on customer trust and intentions to watch and purchase fashion clothing. Drawing...
Persistent link: https://www.econbiz.de/10014425710
Persistent link: https://www.econbiz.de/10010247021
Persistent link: https://www.econbiz.de/10011487659
Persistent link: https://www.econbiz.de/10010402772
Persistent link: https://www.econbiz.de/10012114928
Persistent link: https://www.econbiz.de/10011815154
Persistent link: https://www.econbiz.de/10011904344
Persistent link: https://www.econbiz.de/10011904346
Persistent link: https://www.econbiz.de/10012205822
Persistent link: https://www.econbiz.de/10012211868