Understanding multichannel shopper journey configuration : an application of goal theory
Year of publication: |
September 2018
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Authors: | Harris, Patricia ; Dall'Olmo Riley, Francesca ; Hand, Chris |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 108-117
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Subject: | Shopper journey | Multichannel shopping | Goal theory | Motivation theory | Shopping motivation | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Motivation | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Leistungsmotivation | Work motivation |
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