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Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg (ed.); Tiedtke, Daniela (contributor) - 1998
Persistent link: https://www.econbiz.de/10000669808
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Factors driving website success - the key role of Internet customisation and the influence of website design qualtity and Internet marketing strategy
Fan, Wei-shang; Tsai, Ming-chun - In: Total quality management & business excellence : an … 21 (2010) 11/12, pp. 1141-1159
Persistent link: https://www.econbiz.de/10008824908
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo (ed.); Fritz, Wolfgang (honouree);  … - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
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Internet retailing as a marketing strategy
Janssen, Maarten C. W.; Noll, Rob van der - 2005
present for a pure Internet player,we show that these firms will start online retail channels under a much widerrange of … Internet retail channelthemselves. We also show that a low cost of building up an online retail channelor online shopping …
Persistent link: https://www.econbiz.de/10011343275
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Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling; Li, Ting; Hu, Yuanjia; Chen, Jinyan - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
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Der Buchmarkt als Kommunikationsraum : eine kritische Analyse aus medienwissenschaftlicher Perspektive
Vogel, Anke - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009413703
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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Advertising and promotion on the internet
Stojković, Ana - In: Facta Universitatis / Series economics and organization … 10 (2013) 1, pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
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Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv; Lindsey-Mullikin, Joan; Munger, Jeanne - In: Customer relationship management in electronic markets, (pp. 31-49). 2003
Persistent link: https://www.econbiz.de/10002410888