"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital...

Recommendation systems are a key functionality in e-commerce environments and play a significant role in improving customer loyalty. The quality of the given recommendations is being influenced especially by the amount and the quality of the personal information about the individual customer...