Similar Search Results

Influence on consumer attitude toward online brand community on revisit intention and brand trust

Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589

Persistent link: https://www.econbiz.de/10010388522

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational … elements of brand experience. Although online brand experience lacks physical presence such as a store, it still has the …

Persistent link: https://www.econbiz.de/10012911061

Unpacking the complex interactions among customers in online fan pages

Farmaki, Anna; Olya, Hossein; Taheri, Babak - In: Journal of business research : JBR 125 (2021), pp. 164-176

Persistent link: https://www.econbiz.de/10012494061

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah

Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014236947

The bright and dark sides of online customer engagement on brand love

Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Yeung, Raissa … - In: Journal of consumer marketing 40 (2023) 7, pp. 957-970

Persistent link: https://www.econbiz.de/10014471162

Investigating the impact of online brand communities on online customer engagement and brand loyalty

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288

The impact of comparative affective states on online brand perceptions : a five-country study

Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454

Persistent link: https://www.econbiz.de/10011342712

Creating online brand personality : the role of personal difference

Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187

Persistent link: https://www.econbiz.de/10009754903

1
2
3
4
5
6
7
8
9
10
Next
Last